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Their Future is decided today
We’re committed to building an inclusive and sustainable one.
Designed for the future
We’re driven to create meaningful progress — for this generation and the ones to come. That’s why we’ve set bold environmental goals and are rethinking how we design our products, because that’s where lasting impact begins. At the heart of our approach are three guiding principles that help us make better, more thoughtful design choices.


Materials that make a difference
We’re switching our materials for more sustainable ones — without compromising quality. Materials with lower CO2 footprint, recycled materials, and mono-materials are our priorities. They’re part of our mission to reduce our products’ footprint by 47% by 2026.

Bio-based material
To reduce our strollers’ CO2 footprint, we use mass-balanced bio-based material instead of fossil-based plastics. This innovation upcycles plant-based waste, without compromising durability or performance, so our products can last for generations.

FSC®-certified wood
Our award-winning Bugaboo Giraffe chair is crafted with natural beechwood certified by the Forest Stewardship Council®. This means the wood is traceable and comes from responsibly managed forests.

Recycled fabrics
These things take time, but we’re gradually incorporating recycled fabrics into our entire range — from strollers to accessories. Alongside these updates, we’re always on the hunt for even better alternatives.

Recycled aluminum
The ultra-compact Bugaboo Butterfly is crafted using 60% recycled aluminum, which has reduced the CO2 footprint by 16%. It’s a first step, but we plan to roll out the material across all our strollers.


Push to Zero
We’re on a journey to be net zero by 2035
Powered by People
Powered by People
We believe everyone should be treated with dignity and respect — just as we’d want for ourselves. Because of this, we uphold high standards for health, safety, and fair pay in our own award-winning factory, and expect the same from our suppliers. We ensure they have access to:
→ Excellent working conditions.
→ Salaries well above local living wages.
We believe everyone should be treated with dignity and respect — just as we’d want for ourselves. Because of this, we uphold high standards for health, safety, and fair pay in our own award-winning factory, and expect the same from our suppliers. We ensure they have access to:
→ Excellent working conditions.
→ Salaries well above local living wages.

Certified Refurbished
A sustainable product is one that lasts — so we design for longevity from the very beginning.
Our modular-design approach means parts can be repaired, replaced, and recycled, helping
each product stay in use for as long as possible.
To extend lifespans even further, we created our Certified Refurbished program. Refurbished strollers might show small signs of a previous life’s adventures, but they perform like new. Each one is meticulously restored by skilled technicians, who inspect every screw, click, and stitch to ensure it’s safe, spotless, and ready to stroll again.


Iconic since 1999

